Bultaco: new paths, same values.
The rollout of Brinco, the first model of the new era, culminates a year of hard work at Bultaco.
Bultaco remains on course with its relaunch plan
On 17th May 2014, Bultaco announced its return to the market. Since then the Spanish brand has witnessed a whirlwind of activity.
The new factory: everything is all set to start production.
After having surprised the entire world by announcing its return with a new and excited team, and by presenting two prototypes – the Rapitán and the Rapitán Sport – that break the standard molds in the motorcycling world, the new Bultaco already boasts a new factory located close to the Montmeló Circuit, in Barcelona, a strategic location just kilometers from most of the company’s collaborators and suppliers.
The new Bultaco factory will soon be up and running full tilt. The main building covers more than 2000 m2, most reserved for the manufacture of the new motorcycles, though there is also an area of over 300 m2 designated for offices, arranged on two 150-m floors. The Factory’s design is already completely defined, with an area dedicated to dynamometers for engine work, and two production chains, followed by a quality control area preceding a storage zone. This building will accommodate a group of more than 50 workers by late 2015, for an initial production rate of more than 1,000 units per year. The capacity of the production line dedicated to the Brinco model is over 20,000 units per year.
Technology: Bultaco’s leadership already enjoys international recognition.
Bultaco’s technological leadership in the transport sphere already boasts international renown. “Adaptcontrol”, the unique controller for electrical vehicles developed by Bultaco, has been recognised as an innovative technological product by the European Union, which has financially supported the project through the Horizon 2020 programme, the financial instrument of the most ambitious research and innovation programme ever instituted by the UE.
“Adaptcontrol” makes it possible to integrate into a single compact controller functions that currently require 5 different systems, for the most efficient management of the electrical motor, the BMS (Battery Management System), ultracondensers, the recharging system and the VCU (Vehicle Control Unit). In addition, it is a modular system adaptable to all types of electrical motors, which will allow Bultaco to become a leading international supplier of smart vehicle control systems.
Distribution and commercialization: many alliances are being forged.
Faithful to its strategy based on a responsive and sustainable model, with authorized direct distributors (without involving an importer, for the time being) and dynamic points of sale that make possible extensive distribution in a flexible manner, Bultaco continues to strengthen its strategic agreements at the international level with businesses sharing Bultaco’s thumb-up spirit, experience in the management of prestige brands, a decided focus on new technologies, and broad commercial vision.
The first Bultaco Stores will appear in the month of July in the largest Spanish cities: Madrid, Barcelona, Valencia, Zaragoza, and in the Canary Islands, but Bultaco continues to operate throughout Europe (beginning with the most important markets, Germany, France, Italy and the UK).
In March, moreover, Bultaco Motors recovered its name in the North American market, a land of great successes and glory for the thumbs-up brand, to pave the way for its arrival in the USA, slated to take place in the next two years.
And, for all those who just could not wait for the opening of the stores, Bultaco offered the possibility of reserving an exclusive limited edition of 175 units of the model rolled out today, in the flesh, for the whole world to behold. This was a resounding success, as the counter at the bultacobrinco.com website is already indicating the last available units.
Marketing: on land, online and on the sea.
If Bultaco promised to dazzle in its return, it has certainly followed through. Off the roads, it has also decided to brave the seas. Since March the “Bultaco Sailing Team” has sponsored the “2 MUCH” vessel, a 20-metre X-YACHT that will compete in 2015 in many international level competitions, including the ORC World Championship, to be held from 28 June – 2 July inBarcelona.
The collaboration agreement between “2 MUCH” and Bultaco came about based on what have always been the essential values of the Thumb-up Brand: passion, innovation and competition.
These cornerstones will be displayed by the “Bultaco Sailing team” over the course of the 2015 season. Innovation, technology and the use of clean energies will be placed at the service of Competition; the enthusiasm that motivates the crew is 100% faithful to the Bultaco Spirit.
The Thumb-up brand, thus, continues to maintain a strong presence in both offline channels and the digital world. Bultaco has recovered its Bultaco.com domain and continues to consolidate its presence on the social networks, where it has international Facebook and Twitter accounts, and its own channels in France and Italy.
On 17 May the new Bultaco celebrated its first birthday. But we have a whole other life behind us. In reality it turned 57.
Depending on how one looks at it, Bultaco can be a young newcomer or an industry veteran. But what matters, is that Bultaco’s philosophy is always the same: passion, innovation and competition. Bultaco reappears with the mission to continue doing just what it would have if it had never stopped manufacturing its motorcycles back in 1983: offering fun and new technology on two wheels. The new Bultaco team maintains a 100% Bultaco spirit, inspired by the names of its legendary motorcycles, and proud of their legacy. But it does not live in its past, but rather is always looking towards the future.
Bultaco is faithful to the traditional values that made the brand founded by Don Paco Bulto legendary: passion, innovation and competition, but transferred to the 21st century after an instantaneous jump into the future, in which innovation and technology are placed within the reach of all users, so that they can enjoy a new vehicle concept: the Moto-Bike.
Brinco, the Moto-Bike
For Bultaco innovating means not just achieving new technological goals, but also offering new experiences. And its Brinco is something completely new and trailblazing, the result of a desire to take the Bultaco spirit into a new era, with a new language, but always faithful to the brand’s classic values: passion, innovation, competition.
With Brinco Bultaco proposes a totally new way of approaching and experiencing two wheels. A surprising combination between the motorcycling and bicycling worlds: electrical propulsion and the physical experience of pedaling, independently; the perfect combination of both systems. You decide at all times how to maximize the perfect symbiosis between the throttle and pedals.
Brinco allows you to enjoy any setting: in the countryside, with features that will surprise serious sport users, and in the city, thanks to a unique combination of agility, connectivity and exclusivity, perfect to get you wherever you want to go.
Whether for short or intermediate journeys, Brinco is, above all, a playmate, a means of escape and fun like no other. Because the Bultaco Brinco will take to you wherever you want to go, wherever you dream, further and faster than where your legs alone could ever take you.
Apt for all types of riders.
The Bultaco Brinco was created to seduce the widest range of users; men and women, everyone from children to veterans, those who are avid cyclists and motorcycle riders, and those who are not, “Bultaco buffs,” or those members of the new generation that are looking for something different: the latest technology, connectivity, exclusive design, and fun, in harmony with the environment. All of them will find in this Moto-Bike a perfect companion at all times.
Technology: engineering and design yielding surprising results.
The Bultaco Brinco surprises with its innovative design, its technology and the efficiency of each of its elements. Bultaco’s engineering and design teams have worked in close collaboration to create the first Moto-Bike, a vehicle that is spectacular, sporty, and stunning.
One glance and it is clear that the Bultaco Brinco is something new, not comparable to the segments known until now. Its features may evoke those of a competition mountain bike, a trial motorcycle, or a motocross or urban trail bike, but its design and the engineering solutions that define it make it a very special machine that defies all conventional labels.
Its aluminum frame and sturdy suspension are designed to offer agility and the capacity to tackle everything ahead of it, but also to deliver relaxing moments, with absolute control. Its chassis and swingarm were developed to meet standards in line with those of an enduro motorcycle, so as to guarantee an optimal balance between lightness, sturdiness and durability.
The Bultaco Brinco’s frame is made completely of aluminum, with a swingarm for the rear wheel assembly, the battery mounted underneath the main tube, and the seat resting on a tubular aluminum sub-chassis offering telescopic adjustment. Two discreet reinforced plastic mudguards protect the rider from splashes, while handles attached directly to the frame facilitate its transport and parking. All in all, 39 kilos of Moto-Bike: pure technology, agile, light and ready for anything.
For the two suspensions an optimal compromise between performance and lightness was opted for. Thus, up front Bultaco’s engineers chose a large 180 mm inverted and two shocks, a reliable and effective system that offers outstanding stability, precise steering, and excellent off-road performance. For the back wheel a single 217-mm shock was employed. A very sturdy system that guarantees optimal traction capacity.
The braking system features discs on both wheels; to the front, a powerful four-piston clamp that guarantees optimal performance under all circumstances. The wheels are of 24 x 3.0” inch motorcycle wheels, ideal to deliver the desired degree of stability, and with the capacity to tackle all types of obstacles.
The magic behind its dynamism stems from its perfect combination of pedals and a powerful motor of up to 2 kW located on the back wheel and linked to the easy use of the Brinco’s nine speeds, which multiply to eighteen thanks to its overdrive technology.
The overdrive shift is an ingenious solution: a system of epicyclic gearing that delivers an increase or decrease in the gear ratio, thereby maximizing the comfort of pedaling in each situation and at any speed. One of its advantages is its ease of use; in order to shift gears one just uses his heel to press a button located on the axis of the pedals. To shift gears again in the other direction one just performs the same action with his other foot.
The cockpit, the handlebars, are adjustable on the fly and have two comfortable, cushioned grips and brake levers, also adaptable and also autoadjustable for the tension of the brake cables. The central part features a small and practical control panel with an LED screen that reports one’s speed, motor temperature, partial and complete kilometers, and battery remaining. In addition, it is compatible with connectivity systems via Bluetooth, and contains a keyless startup system that functions by placing an activation bracelet near the unit.
Weighing just 39 kilos, including its 8-kilo battery, with 60 Nm of torque and up to 2 kW of power, and a top speed of 60 km/h, the Bultaco Brinco has power and potency that will not cease to surprise you… if you can keep up, it will take you very far.
Modes of use.
Every obstacle is an opportunity to play and enjoy the Bultaco Brinco. You go up, you go down, and you jump before continuing along your way. Adrenalin? You can’t even imagine what a Brinco can do off-road… It goes … and faster than you think. At 60 km/h on a dirt path, skidding and soaking up the sensation of speed, it’s impressive. Brinco is the genuine Moto-Bike: half motorcycle, half bicycle. An ingenious machine that seduces and delivers different sensations. Bultaco Brinco is 100% passion and fun – 100% Bultaco.
Connectivity. Always in contact, your Brinco and you.
Nobody but you can use your Bultaco Brinco, unless you want to lend it to someone. The Bultaco Moto-Bike features a sophisticated magnetic security and user identification system that unblocks and puts the Bultaco Brinco in operation.
To unlock and start up the Brinco you will have to place your start-up bracelet near the control panel – an elegant band that you can choose to wear all day, or use only when you want to ride your Brinco.
Today connectivity is essential in people’s day-to-day lives… and this is even truer with a travel companion like the Bultaco Brinco. Via Bluetooth the user is always in contact with his Moto-Bike, and also by means of an application created by Bultaco technicians for its users.
Using his smartphone, the owner of a Bultaco Brinco, thanks to a specific app (available for both iOS and Android) will have access to precise and immediate information, including a long list of relevant figures. Whether stored on his mobile device, or in a file in the Cloud, the Brinco owner can verify his battery’s status and how much time he has left until he will need to recharge it.
In addition, the same application proposes to include precise geolocation of the Bultaco Brinco by means of the optional installation of a SIM card. This service opens up infinite possibilities for use by individuals, including the tracking of the Moto-Bike, without any doubt an effective anti-theft system, as well as in business for the effective management of fleets.