Privacy Policy

Trials and are published by WW Magazines a trading name of Waterways World Ltd.

This privacy policy sets out how Waterways World Ltd (WWL) uses and protects the information you provide to WWL when you use a WWL website (“Site”).

WWL is committed to ensuring that your privacy is protected. Should we ask you any personal information that identifies you when using this Site, then you can be assured that it will only be used in accordance with this privacy policy notice.

You should note that WWL may change or amend its privacy policy from time to time by updating this page and we strongly recommend you check this page periodically to ensure that any changes are in line with your privacy expectations and requirements.

This policy was last changed on, and is effective from, 25 May 2018.

What we collect

We may collect the following information:

  • Name and contact information, such as address, telephone number and email address.
  • Information on your motorcycling preferences and interests.
  • Other information relevant to customer surveys and/or offers.

We do not ourselves collect or retain any of the following information:

  • Sensitive or special categories of personal data.
  • Payment card data.

When do we collect your personal information?

We collect data which identifies you personally to us in the the following ways by:

  • registering as a subscriber
  • subscribing to our newsletter
  • purchasing a product or service
  • voting or entering a competition
  • emailing us at one of our email addresses listed on the Site, like our contact page
  • providing us information through third party service providers, for example, survey software such as Survey Monkey.

Additionally, we may also collect data which provides us with a better understanding how the Site is being used and performing, but does not personally identify you.

We recommend that you review the following third party privacy policies and notices who may indirectly be providing services to you through our Site:

Google –

Facebook –

Twitter –

Instagram –


We use cookies to help personalise your use of our sites. A cookie is a small piece of information sent to your computer&rtquo;s hard drive by the web server so that our Site can remember your computer. This information may include information relating to your use of our site, information about your computer such as the computer’s IP address and browser type, demographic data and, if you arrived at our site via a link from a third party site, the URL of the linking page. If you are a registered user or subscriber this may include your name and email address for verification purposes. We use information from cookies for purposes which may include:

  • Identifying returning users, registrants and subscribers and to allow registrants and subscribers to be presented with a personalised version of the site.
  • Enabling you to move more easily around our site.
  • Tracking your use of our site to better develop our sites in accordance with your requirements.
  • Building up a demographic profile.

Please remember that you can delete cookies from your hard drive at any time. This will mean that any settings such as your stored username and password will need to be reset. You can set your internet browser so that it will not allow cookies to be stored on your computer. This may reduce functionality of the site, preventing access to registered and subscriber only areas of the site, meaning that certain features or content will not be available to you. Further information on how to prevent cookies from being stored on your computer can be found in the Help menu of your internet browser.

What we do with the information we gather

We require this information to understand your needs and provide you with a better and focused service. Specifically for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about WWL new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • We may periodically promote our services, offers and content to you on social media.
  • From time to time, we may also use your information to contact you for market research purposes. We would normally contact you by email, but by exception or where a preference has been expressed by phone or post.
  • We may use the information collected to customize the Site and communications according to your interests, preferences and past purchases.

Who we share information with

We aim to only share the absolute minimum information necessary with other service providers and their suppliers to fulfill a service or contractual commitment; such as delivering a magazine by post or fulfilling an order from a WWL webshop.

Free digital, print or bundle subscription services:

Where you have taken up a free trial offer, be it a digital, print or our bundle subscription (both digital and print products combined) we may pass your details on to third party regulatory bodies, such as Audit Bureau of Circulations (ABC). The purposes of these aforementioned third parties is to control and regulate free magazine distribution and to provide an industry standard measurement for tracking global magazine circulation. In rare instances, these regulatory bodies may contact you to confirm that you a) requested a print, digital or bundle copy of WWL magazine b) received notification that a digital or bundle edition was available to access. These third parties will not use your data for any other purposes.

International Data Transfers

We do not transfer or share your data to any party or processor outside of the European Union.

Third party marketing

We also work with a number of third parties on a partnership or commercial basis. In such instances, we email you only if you have agreed for us to do so by opting-in to receive third party “Products and Services” communications. We do not share your email address with any third party.

If you wish to opt-out of receiving our emails sent on behalf of third parties then you can change your email preferences in the link within every email we send. You can also contact WWL at any time to change your 3rd party opt-in preferences.

Below are some examples of the types of companies we work with:

  • events
  • membership bodies
  • consumer products
  • financial services.

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to help safeguard and secure the information we collect online.

Links to other Sites

Our Site may contain links to other sites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other site. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

You should always exercise caution and look at the privacy statement applicable to the Site in question.

Your rights to control your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the Site, look for the box that you can click to indicate whether you want the information to be used for marketing purposes.
  • If you have previously agreed to us using your personal information for marketing purposes, you may change your mind at any time by changing settings in your account personal preferences (accessed from the link in every email we send to you), writing to us or emailing us at


We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish to receive this.

You may request details of personal information which we hold about you under the General Data Protection Regulations, by emailing

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

If you wish us to remove all information which we may have on you, please email

Registration to or use of this site constitutes acceptance of our user agreement and privacy policy.